British boxer Nicola Adams has teamed up with skincare brand E45 to star in its new print and digital campaign, Straight Up Skincare, promoting the moisturising cream as 'a straight-forward, uncomplicated, everyday product' rather than a 'remedy for extreme cases of dry skin only'.

E45's Category Marketing Manager Kate Sweeney commented 'Today, E45 is a high quality but straightforward brand with a mission of providing consumers with products that give their dry skin exactly what it needs to feel good. Nicola - an existing E45 user who boasts many of characteristics of this new brand direction herself - is the perfect person to help us bring that to life'.